Goes Mobile

March 28, 2011, Coatesville, Pa. is pleased to announce the launch of TheFireStore Mobile, a new website built especially for mobile browsers. 

The Fire StoreThis new smartphone-friendly version of is condensed and optimized for the small screen to make shopping at TheFireStore from a modern mobile device faster, easier, and friendlier than ever. According to Jim Witmer, President and CEO of TheFireStore, it also is the first—and only—mobile e-commerce store available to the Public Safety Professional. “You don’t need a special App or anything,” he explained proudly, “just go to on your mobile device.”  Anyone who accesses from a smartphone such as an iPhone, Android, or Blackberry device will be automatically re-directed to the TheFireStore Mobile at

Speed, readability, and convenience for the small screen. Mobile users will find everything TheFireStore has to offer in a smaller, faster, more-focused portal. The homepage of TheFireStore Mobile will feature a specially optimized Search Bar that gives the knowledgeable customer quick access to the entire inventory of But this new site is about speed and convenience for all smartphone shoppers.

The new mobile site eliminates the tiny type and constant expanding, contracting, and scrolling through windows to find products and get to the checkout. Instead, it offers a targeted menu of the most popular categories for really fast access to the things our customers want most, including Helmets, Hoods, Gloves, Boots, Flashlights, and Tools. The mobile site also offers very fast access to our more popular brands. Product pages feature a single large image and only the most important information, in a fast-loading format that’s very easy to read. Mobile checkout accepts all major credit cards as well as PayPal. If customers have a question about a product, the mobile site includes a “Click to Call” button.

Our Firefighting and EMS customers are as mobile and as web-savvy as anybody,” said Jim Witmer. A veteran firefighter himself, Witmer understands his audience. “We were one of the very first e-commerce businesses aimed strictly at firefighters and the public safety market. TheFireStore was built on our ability to make shopping for firefighting and public safety gear as easy and convenient as possible. We’ve always tried to incorporate current technology into the way we do business, because that’s what our customers want. Staying one step ahead of the competition is what keeps our customers loyal.”

For more information please contact Witmer Public Safety Group Chief Marketing Officer, Peter Kosciewicz at Or call 800 852-6088.  


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