Pierce Dealer Ross Equipment Company Announces Ownership Transition to Longtime Employee

Pierce Manufacturing, an Oshkosh Corporation (NYSE:OSK) company, today announced that Ross Equipment Company Inc., a Pierce dealer, serving Utah and Nevada (excluding Clark County) for more than 40 years, has been sold to its longtime employee, Ron Jensen, and his wife, Cathy. The transition to the new ownership group will be smooth and seamless. Current president, Merrill Ross, will stay on with the company in an advisory capacity. 

“We’d like to thank Merrill Ross and his entire team for all they’ve accomplished in serving fire departments across Utah and Nevada for four decades,” said Jeff Seidner, Pierce Manufacturing director of dealer development. “This is a great American business story, one of a successful dealership turning over the reins to a new generation. We’re very happy for Ron and Cathy, and we look forward to continuing to deliver great service to our customers.”

Ron Jensen began his career at Ross Equipment in 1986. He rose through the ranks to become vice president and head of the service department. His reputation for service and integrity is well known among the fire departments throughout the region. 

“We’ve built Ross Equipment through an unwavering commitment to customer service and support, and we will be here to help throughout the transition,” said Merrill Ross. “This is an ideal time for us to step back and transition the business to a new generation. We’re so pleased to turn the ship over to Ron and Cathy. It’s time for us to spend more time with family and the grandkids.”  

Founded in 1975, Ross Equipment has earned an unmatched reputation for customer service and support for every piece of equipment it sells. The company offers a large stock of replacement parts, mobile support, and factory trained technicians. Ross Equipment is available to customers in the planning stages of each and every apparatus, and is instrumental in assisting customers as they develop new equipment to meet their community’s needs.

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