Spartan Emergency Response Established for Fire Apparatus

INDIANAPOLIS, IN—Spartan Emergency Response, a business unit of Spartan Motors, Inc., introduced its “Diamond” campaign in April 2015 as a way to continue the company’s commitment that began in 1975 and remains consistent today.

The Diamond Campaign was launched in April 2015 across a number of digital platforms, involving both paid and owned media. The advertising media schedule will expand as the 2015 calendar year progreses, providing dealers a fresh platform from which to market and sell the Spartan brand. The campaign launch plan includes a new landing page ( as a key platform to drive end-user engagement online. This landing page currently connects to multiple legacy Web sites maintained by Spartan Emergency Response and will displace those Web sites later this year as the company creates an improved Web experience for all our customers, dealers and stakeholders.

The Diamond Campaign is a brand-building initiative. Although Spartan ranks number 1 or number 2 across a number of brand metrics, continuous improvement is a key initiative across the corporation and that includes the marketing function. Product marketing of specific models and product features will be accommodated within the Diamond Campaign using digital assets as needed.

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