Play it Again: Lights, Camera, Bronson (MI) Fire Department!

The video was shown to the trade show's 30,000 attendees.

After starring in a national recruitment video for volunteer fire departments, the Bronson (MI) Fire Department was at it again this past weekend promoting the first Ford Bronco pickup truck for fire work, reports

The department was in Las Vegas (NV) for the SEMA Show, the report says, an automotive trade show. It was there that BDS Suspension debuted the Fire Command Bronco—a two-door Bronco-turned-fire/rescue-truck equipped with suspension upgrades with oversized wheels and tires, dual winches, emergency lighting, first aid, and tools.

The Coldwater team at BDS took a brand-new Black Diamond edition Bronco, disassembled it, shortened the roof, and re-engineered the roll cage structure, the report says. The design was developed with Ford and the Fox BDS staff for the show.

The video was shown to 30,000 attendees throughout the week.

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