Midwest Fire Equipment Reaches New Sales Milestones

This 2,000-gallon All Poly Series tanker-pumper will soon be deliered to the Morehead City (NC) Fire Department. 

LUVERNE, MN—Midwest Fire Equipment & Repair Company (Midwest Fire), an SBA-certified woman owned small business (WOSB), announced that it has broken all previous sales records for the first half of a calendar year with 46 trucks sold already in 2015 leading up to the Fire Rescue International (FRI 2015) Show in Atlanta, Georgia. Since the company was purchased by Owner and CEO Sarah Atchison, the fire truck manufacturer has sold more than 100 new trucks to fire departments throughout North America.

“Our growth and success during the last year can be attributed to many things,” says Atchison. “Our customers know that we build great trucks at competitive prices with hands-on, caring customer service. Our team works with departments across North America from initial inquiry to delivery to guarantee that each truck not only meets department requirements, but also exceeds expectations. When a customer purchases from us, they deal directly with a member of our team and not through a dealer or distributor. That enables us to assure personal, customized care from start to finish.”

Exceeding expectations has come in the form of equipment effectiveness, safety, flexibility, and affordability, according to Atchison.

“A new pumper can cost departments more than $700,000 in many instances,” says Atchison. “We have had customers purchase two of our All Poly Series tanker-pumpers for much less than that. Our 2,000- or 3,000-gallon tanker-pumpers give departments the ability to safely arrive at the scene of a fire with ‘big’ water and a ‘big’ pump ready to fight fires quickly before they have a chance to get out of hand. The additional tanker-pumper serves as a backup or can provide service on mutual-aid calls with neighboring districts when needed. We continue to receive feedback from customers that saving time and money are essential in these challenging economic times no matter what size the city, county or even the size of the department. The economic advantages and multiple-use design of the Midwest Fire line of trucks has generated a lot of demand and resulted in more sales for us.”

Because of the tremendous growth and demand, Atchison has hired additional staff, allocated additional resources, and is deploying lean manufacturing techniques across the company.

“We believe in operating with a culture of lean enterprise and continuous improvement,” Atchison continues. “Because of our product durability and dependability, using All Poly bodies built by APR, mounted only on the best and safest truck chassis available, the quality of our fire apparatus has been proven in the field. We determined as a team we would significantly increase our lean manufacturing efforts in order to meet the growing demand for our products. These efforts enable us to synchronize material flow through our facility and increase operating efficiency in order to hold costs down for our customers. At the same time, our lean/continuous improvement initiatives drive ongoing quality and delivery timeline improvement. Our team is committed to continuous improvement and expanding our production and design capabilities as we prepare for even more growth in the coming months and years.”

For more information, visit visit http://www.midwestfire.com.

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