Fire Prevention DVD Giveaway

In August, 2009, a fire prevention DVD producer began holding daily drawings to give away public education DVDs. According to the firm, The Idea Bank, it was a way to help some of its fire department clients who were struggling with budget shortfalls. The gesture struck a chord and within three weeks more than twelve hundred fire educators registered online to win the daily drawing.
“We were shocked by the huge response in that first year,” says the firm’s president, Richard Lambert, who adds, “Even now, dozens of people continue to sign up weekly.” The Idea Bank’s daily drawings were scheduled to end in October that first year, but Lambert says they decided to keep them going. By the end of 2011, the firm says more than 500 DVDs will have been given to fire department public educators throughout the U.S. and Canada.
The Idea Bank will be closing at the end of the year, and Lambert says he has mixed feelings. “We’ve enjoyed 26 years of working with the fire service and I’ll surely miss that. On the other hand, it feels
good to end it while helping departments acquire safety tools that are beyond their current budget.”     

To enter the Giveaway contest, go to

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