
OCALA, FL—After a month of construction, E-ONE‘s on-site retail store, the Fire Locker, recently reopened with more than double the square footage of retail space and a broader selection of apparel, electronic gadgets, and various other company-branded merchandise.
“It is a true testament to our brand and the products we manufacturer that our customers asked for an enhanced store, retail experience, and merchandise offering to be able to purchase E-ONE-branded apparel during their visits,” says Dan Peters, CEO of E-ONE. “In meeting their requests, this investment in the Fire Locker will also allow not only our customers but also our employees, dealers, and vendors to shop for E-ONE branded items.”
Located in the Welcome Center of E-ONE‘s campus in Ocala, Florida, the Fire Locker reopened in November with a wide array of products from vendors such as Nike®, Columbia® and Titleist®. To further enhance the Fire Locker experience, a new marketing and communications coordinator, Melissa Kahan, was hired to operate the store while also assisting with E-ONE’s social media.
In addition to doubling in size and hiring an employee to manage the store, the Fire Locker launched a redesigned ecommerce site, www.firelocker.com, which offers an equivalent product offering on the Web site as the on-site store.
For more information, visit www.firelocker.com and www.e-one.com.