Crimson Fire Strengthens Distribution Network in Southeast U.S.

Crimson Fire Strengthens Distribution Network in Southeast U.S.

Brandon, SD – September 14, 2011
Crimson Fire, Inc., a Spartan Motors, Inc. (NASDAQ: SPAR) company, today announced that Environmental Products has joined its distribution network as a dealer. The company will provide sales, service and parts for Crimson Fire Star, Legend and Classic Series fire apparatus in Georgia and Florida. 

Led by Jim Schwaller and Jeff Haase, Environmental Products operates in the municipal, airport, industrial and private sectors. Schwaller and Haase served as President and Vice President of E-One respectively between 1987 and 2001. 

Crimson Fire is proud to expand its business in the Southeast region of the United States,” said Dave Reid, Senior Vice President of Emergency Response Vehicles for Spartan Motors. “Jim and Jeff share our service-oriented philosophy and are committed to being personally involved with their customers and exceeding their expectations. We look forward to building on our partnership with Environmental Products to extend the Crimson Fire brand.” 

Public Safety Solutions Group, a division of Environmental Products, will provide emergency response vehicle sales, parts and service, and will focus on developing key customer relationships, introducing a new lease plan, and staffing and training their employees to serve the new product line. The company has three parts and service locations in Atlanta, Georgia, as well as Pembroke Park and Winter Garden, Florida, and offers mobile service capabilities. 

“In Crimson Fire, we recognize a company that is committed to both quality and customer service, just as we are,” said Jim Schwaller, President of Environmental Products. “Our company is well placed to ensure a strong customer experience and raise awareness and preference for the Crimson Fire brand in such a discerning market.” 

The company will be offering customers a Total Cost of Ownership Lease Program that provides service, and multiple years of equal payments rather than a one lump sum payment as in the case of a purchase. Repair parts packages, service contracts, and service and operator training will also be offered. 

About Crimson Fire 

Crimson Fire is a leading manufacturer of custom fire trucks and other rescue vehicles. A subsidiary of Spartan Motors, Inc. (NASDAQ: SPAR), Crimson Fire is committed to quality, value and innovation. Drawing on more than 130 years of excellence in fire truck manufacturing, Crimson Fire manufactures a full line of pumpers, rescues, aerials, quick-attack vehicles and other emergency-rescue vehicles from its facilities in Pennsylvania and South Dakota. 

For more information, visit www.crimson-fire.com

About Spartan Motors, Inc. 

Spartan Motors, Inc. designs, engineers and manufactures specialty chassis, specialty vehicles, truck bodies and aftermarket parts for the recreational vehicle (RV), emergency response, government services, defense, and delivery and service markets. The Company’s brand names- SpartanTM, Crimson FireTM, Crimson Fire AerialsTM, and Utilimaster®- are known for quality, value, service and first-to-market innovation. The Company employs approximately 1,800 at facilities in Michigan, Pennsylvania, South Dakota, Indiana, Florida and Texas. Spartan reported sales of $481 million in 2010 and is focused on becoming a global leader in the design, engineering and manufacture of specialty vehicles and chassis. 

Visit Spartan Motors at www.spartanmotors.com.

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