Crimson Fire Expands Reach With New Dealers

Crimson Fire, based in Brandon, S.D., has three new dealers in California, Arizona and Ohio.

Hi-Tech E.V.S., Inc., will serve central and northern California as well as northern Nevada from its Oakdale, Calif. headquarters. Hi-Tech was founded in 1987 and, according to Crimson, has grown to be a respected regional manufacturer and service center for custom emergency-rescue vehicles.

“We enjoy a strong presence in California,” said William F. Doebler, vice president of sales and marketing for Crimson, “and we are certain that Hi-Tech will expand our reach.”

Hi-Tech will provide vehicles sales, bumper-to-tailboard vehicle repair service and parts sales for Crimson Fire. The company, which has 43 employees, also sells and services Hurst Rescue Tools and has designed and built more than 400 custom pumpers, tenders and other fire apparatus.

“We have worked extensively with Crimson’s parent company, Spartan Motors, for many years,” said Hi-Tech President Dan Marchione, “and are very impressed with the quality of their product and their customer service.”

The new dealer in Crimson’s growing Southwestern region is EMC, which has nearly two decades of experience in the fire services and emergency-rescue market, as well as expertise working with hospitals, railroad companies and federal agencies.

“Their contacts in the emergency-rescue industry, particularly their experience with working with many different agencies around the country, will greatly benefit the Arizona fire service,” said Crimson’s Doebler.

With operations in Arizona and Illinois, EMC sells and services turnout gear, thermal imagers, fire hose, hydraulic rescue tools, air lifting bags, self-contained breathing apparatus and trench and confined space rescue equipment.  The company also custom mounts and brackets equipment to new trucks and manufactures and distributes decontamination equipment and inflatable shelters.

Ohio CAT, one of the largest distributors of construction equipment, power systems and agricultural equipment in the state of Ohio, has added fire apparatus to its lineup by joining Crimson as a new dealer.

Ohio CAT, which has more than 800 employees, has more than 70 service bays in the state’s five largest cities, Cleveland, Columbus, Cincinnati, Toledo and Youngstown. The company hired 
Tom Abel, a former firefighter with more than 20 years of experience in the emergency-rescue industry, as its new sales manager.

“Ohio CAT has an outstanding reputation in the sales and service of heavy-duty equipment, so adding fire apparatus to the product mix is a natural extension,” Doebler said.

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