Crimson Fire Adds Two Western Dealers

Crimson Fire has added two new dealers that will expand its sales and distribution reach in two key markets.

The Brandon, South Dakota-based manufacturer of custom fire trucks recently signed deals with Summit Emergency Equipment, in Commerce City, Colo., and Emergency Vehicle Group, Anaheim, Calif., They will carry its complete line of custom aerial ladders, pumpers, quick-attacks and other fire and rescue vehicles. Both dealers have already secured orders for Crimson Fire vehicles.

Summit Emergency Equipment sells extensively in the Western states, including Colorado, Utah, New Mexico, Arizona, Wyoming and Montana. The company is a second-generation dealer experienced in both making and selling fire trucks.

“Brian and Mark Becker bring a wealth of experience to sales in the fire industry, and we are extremely pleased that they will be representing Crimson Fire,” said Jim Salmi, president of Crimson Fire. “We have had a big gap in our dealer coverage in this region, which continues to experience strong population growth.”

Salmi added: “Summit’s team enjoys an exceptional reputation in our industry. Its addition to our dealer ranks gives us immediate credibility in this key market – and access to customers who will have a need for our complete line of fire-rescue vehicles.”

Emergency Vehicle Group, based in southern California, has extensive experience in the emergency vehicle market. Owned by the Grinstead family, Emergency Vehicle currently sells ambulances produced by Road Rescue, a sister company to Crimson Fire.

“The addition of Crimson Fire vehicles will allow the Emergency Vehicle Group to expand its existing relationships with current customers,” Salmi said. “A recent Crimson Fire survey shows that 92 percent of companies who purchase a fire truck are also in the market for an ambulance, so there is tremendous synergy between product lines.”

Salmi noted that California is one of the fastest growing states in the nation and Crimson Fire already supplies vehicles to major cities, like San Diego.

“We anticipate the addition of this new dealer should allow us to increase our presence significantly,” he said.

Crimson Fire, a Spartan Motors company, is a leading manufacturer of custom fire trucks and other rescue vehicles.

For information call 605-582-4000 or go to

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