ALF Appoints Director Of Sales

Michael Gordon has been named American LaFrance’s director of sales, marketing and customer support for fire. He replaces Scott Barnes who worked for the company for over nine years.

Before his promotion, Gordon was ALF’s director of product marketing for fire. He had been in that position for a year, deeply involved with sales operations, assisting the former vice president of sales.

Gordon has many years of fire experience at E-ONE in Ocala, Fla., where he focused on product development and marketing.

“Michael is well established within the American LaFrance family and the fire community in general,” said ALF president and CEO Bill Hinz. “His intimate knowledge of our industry will make for a very smooth transition in sales leadership and help set the stage for the company to focus on a positive future.”

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