A New Web Site And New Writers

We launched our new Web site on schedule March 1. See it at www.fireapparatusmagazine.com or just plain www.firemagazine.com will take you there too.

It will take some fine-tuning over the next several weeks, but we think you will find it more useful than ANY other fire magazine Web site if you are:

A. Specifying a new fire truck.

B. Comparing equipment models from SCBA to nozzles, thermal imagers, hydraulic rescue tools, turnout gear, portable pumps, hose appliances, generators, scene lighting and all kinds of small tools and equipment.

C. Buying or selling a used fire truck.

We’re the Trucks, Tools and Turnout Gear magazine of the fire service and our Web site reflects that. You won’t find chit-chat rooms populated by the same people night after night, but you will find a Resource For Fire Truck & Equipment Buyers.

We’ve co-ventured with FireRescue1 to bring you a professionally presented, easy to navigate site that’s really useful to chief officers and others involved in purchasing decisions.

We have to give special credit to our own Webmaster, Beth Godin, who worked diligently with Jon Hughes of the Praetorian Group to bring it all together.

We have retained some of the most popular features of our monthly print magazine online as well.

Right now you’ll see “Now In Service” photos of some of the more unique recent deliveries, as well as our primary news stories and many of our monthly columnists.

Used Apparatus Classifieds at the bottom of our home page is where you’ll see why we claim to be distinctly different from any other fire magazine. We’ve always been known as the magazine of record for used truck advertising – whether you are buying or selling. Most fire chiefs know that new apparatus dealers do not want to handle trade-ins. Dealers spend 95 percent of their time selling new apparatus, and the absolute last thing they want to handle is a used fire truck. So expect a low offer if you are thinking “trade.” But you have two other options, both of them better than a trade.

Several respectable companies will either (a) broker your used apparatus for you, (b) purchase it outright, refurbish it themselves and then sell it, or (c) negotiate unique deals for your unique apparatus.

The used apparatus market is both wide and deep. And we’ve been the primary advertising magazine for used apparatus for nearly 14 years.

Check out our used apparatus classified photo listings by category at the bottom of our home page. Click on a truck that interests you, and you’ll bring up access to a wide spectrum of dealers who handle similar apparatus.

This one Web site allows you to access an inventory of more than 43 pumpers, 28 aerials, 25 tankers and 10 rescues, plus a number of ambulances and brush trucks. And these only represent our first month’s listings.

We also hope you’ll notice that Tricia Ilacqua, who has been on our sales staff less than a year, has put together three full pages of classified ads, starting in this issue. These listings, running on a three-month schedule, offer more than 30 smaller companies the opportunity for regular national advertising exposure. Nearly all of them are new to our magazine.

And we’ve expanded our contributing editorial staff as well. Last month Scott Baltic, who was the editor of Fire Chief magazine for 10 years, wrote our cover story on hydraulic rescue tools. Alan Petrillo, a former 22-year firefighter, chief officer and fire commissioner from Latham, N.Y., did the other cover story about the FDNY personal escape system, which is based around a 50-foot length of Sterling Fire Tech 32 rope equipped with a Crosby hook and a Petzl EXO descender.

New York has issued more than 13,000 of these personal escape ropes. (I always carried my own 30-foot homemade 8-mm escape rope with a separate hook and ring and a figure-8 descender, but the Sterling system is the best ever.)

Petrillo is a former newspaper reporter and editor and now a full-time freelance writer based in Tucson, Ariz.

This month we introduce another new writer – firefighter-paramedic Audrey Esposito of Winfield, Ill. She describes the development of a safe apparatus-backing device in Los Angeles.

Audrey has extensive news writing experience for Chicago-area and CBS radio programs, as well as a journalism degree from the University of Missouri.

She is also an Advanced Cardiac Life Support instructor with certifications in Pediatric Advanced Life Support and Pre-Hospital Trauma Life Support.

We welcome Scott, Alan and Audrey to the staff.

This will be the first year the annual Fire Department Instructors Conference (FDIC) and Trade Show is split into two locations. The old RCA Dome where the Indianapolis Colts played football is gone, no longer attached to the Indiana Convention Center, where most of the exhibits are located.

Instead the aerial ladders and big truck exhibits will be housed in the new Lucas Oil Stadium, about a 10-minute walk down the street. Shuttle buses will be provided, but on-site stadium parking is $15 a day (or per in/out trip.)

With more than 27,000 attendees expected, it sounds like a logistical nightmare to work out moving so many people back and forth. But the shuttle buses and good late April weather should help. The trade show is set for April 23 through 25.

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