Paul Conway Shields announced the promotion of Lisa Le Strom from Marketing & Graphics Coordinator to its new Marketing Director for the company’s four divisions; Fire, Law, Safety and its Custom Shop.
“Lisa’s diverse skill sets and experience enables her to bring a strategic vision and focus to Paul Conway Shields,” said Paul Conway, President. “She is very driven, results-oriented and highly collaborative and creative, which makes her a strong cultural fit for the company.”
As Marketing Director for Paul Conway Shields, Strom will be responsible for developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue. In addition, she will determine and administer the marketing budget and identify/track key metrics.
Lisa holds a Bachelor of Business Administration degree in Marketing with 15 years of experience in the field, managing key components such as advertising, promotions and event planning. Prior to her service with Paul Conway Shields, she spent over 12 years in the motorcycle industry with two Harley-Davidson dealers. During that time, she also had the opportunity to work with law enforcement and fire departments on safety awareness and charitable causes, including the WI Alliance for Fire Safety’s Youth Burn Camp, the MDA and Support the Troops initiatives to name a few. Outside of work, Lisa has volunteered her skill sets with non-profit endurance sports programs such as Team in Training for the Leukemia & Lymphoma Society and Team Challenge – Crohn’s & Colitis Foundation.
“The Paul Conway Shields brand is established in our market and Lisa’s expertise and creativity will allow us to capitalize on that strength and help us to grow our divisions,” stated Pam Lillard, the company’s former marketing manager.