FireRescue1 Announces Strategic Partnership with FA&EE Magazine

SAN FRANCISCO, Calif. –, a leading online resource for fire-rescue personnel, and Fire Apparatus & Emergency Equipment magazine, the only magazine exclusively addressing fire trucks, equipment and the companies that manufacture products used by the fire service, announced they have formed a Web site management and joint marketing agreement.

FireRescue1 will redesign, develop and manage the new web site, as well as help market the magazine online. In exchange, Fire Apparatus & Emergency Equipment will provide FireRescue1 with an archive of articles, a number of print ads and magazine exposure.

FireRescue1 will lead a redesign of the Web site to improve site design and navigation, while adding new content sections. Many site pages will carry content from related to apparatus and equipment and expanding sponsorship capabilities. Following the re-launch of, FireRescue1 will continue to manage the site in partnership with the magazine’s editorial team, ensuring regular updates and fresh content. In addition, FireRescue1 will incorporate Fire Apparatus & Emergency Equipment magazine content and promotion into a number of locations across and the eNewsletters.

Enhanced Features

The new will include several enhanced features and sections, including:

Direct Links to Advertisers: Print advertisers running in Fire Apparatus & Emergency Equipment magazine will receive direct links to the actual products appearing in their magazine ad, not just to their homepage. In addition, companies and products mentioned in magazine will continue to be highlighted in print and indexed online making it easy for readers to find product info.

Classifieds: A searchable directory of used fire apparatus and equipment classified ads from dealers around the country.

Product Research section: A wide range of product news, features and other information, straight from FireRescue1’s Product Categories.

“Now In Service” Section: Fire Apparatus & Emergency Equipment magazine now runs more new delivery photos each month than all other fire magazines combined. These photos, including captions that list subcomponent manufacturers will be updated monthly and archived online.

News & Video: A new section with related news headlines, exclusive features and videos from FireRescue1 and

The partnership also greatly expands the capabilities of Fire Apparatus & Emergency Equipment to provide exposure for advertisers on its Web site, including several new online advertising options that will allow them to reach a carefully targeted audience of all chiefs nationwide as well as some 2,200 purchasing managers in career departments.

“FireRescue1 has quickly established itself as the leader in online content and solutions for the fire service,” said C. Peter Jørgensen, Publisher and Editor of Fire Apparatus & Emergency Equipment. “We are very excited to be working with FireRescue1 to better connect on line firefighters and chiefs with the companies that provide the products they need.”

The Leading Publication

Alex Ford, CEO of, said, “Fire Apparatus & Emergency Equipment magazine has built a reputation as the leading product and apparatus-focused publication for the fire service. Combined with our expertise in providing product information online, this partnership enhances both organization’s core strengths creating better resources for firefighters looking for products and a significantly broader range of marketing opportunities for our customers.”

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