By Chris Mc Loone
There’s going to be a lot going on at the combined booth of MSA and Globe at FDIC International 2018. This year’s show will be the first major rollout of the combined company’s new brand and the first time their products will be displayed together in one booth. “Nearly eight months ago MSA completed its acquisition of Globe Manufacturing—a move that has enabled our combined organizations to better serve firefighters by providing complete, head-to-toe protection,” says Samantha D’Uva, manager, public ,relations, MSA. “In bringing our two companies together, the goals we set for our integration journey were high. But, our teams rose to the challenge and have done a tremendous job of not only maintaining our day-to-day business throughout the integration process, but improving it.”
The companies will roll out their new brand in a variety of ways. “As firefighters fill the convention center for FDIC International 2018, we’re excited for them to experience the power of our combined organization first hand,” says D’Uva. “With an all-new and shared booth, show attendees will be able to experience—in a very hands-on manner—our head-to-toe solutions for the fire service with Cairns Helmets, the G1 self-contained breathing apparatus, and Globe turnout gear and boots.” The booth will feature augmented reality, a 22-foot-high video wall, and even an ice ramp.
Of course, FDIC International is an important platform for introducing new products, and MSA will have a few to show at their booth this year. “Taking center stage at FDIC International 2018 for MSA and Globe is the Cairns XF1 Fire Helmet, says D’Uva. “This new jet-style helmet represents a new addition to the MSA firefighter helmet line and is one that represents a significant style departure from the ‘brim-style’ helmet traditionally preferred by U.S. firefighters. The new style delivers enhanced technology integration while maintaining the quality, durability, and safety performance firefighters have come to expect from MSA’s Cairns brand.” According to D’Uva, the helmet incorporates LED lights, an integrated communication system and can easily be disassembled to clean, thereby helping firefighters comply with various cancer prevention directives published by leading agencies like the Firefighter Cancer Support Network (FCSN).
Other new products the company plans to showcase at FDIC include:
- The MSA Hub, a cloud-based solution allowing incident commanders to evaluate and manage multiple situations at one time from anywhere.
- Globe SUPRAFLEX™ boots, a lighter weight firefighter boot that provides comfort and unprecedented flexibility by incorporating continuous segmented flex panels.
- Vibram Arctic Grip Pro, an optional outsole for Globe firefighter boots that is specifically engineered to perform on wet ice.
- Turnout Interface Guards, which are designed to help reduce exposure to toxic substances without adding heat stress on the firefighter.
Also on display will be the company’s game-changing G1 SCBA, breakthrough integrated Thermal Imaging Camera (iTIC) and ATHLETIX™ turnout gear that deploys new material technology with unique stretch fabrics to provide a body-contoured fit that is lighter weight with less bulk and more flexibility.
Other MSA activities at FDIC include the company’s official sponsorship of the conference’s firefighter training classes and exercises, where participants will use MSA Evolution 6000 thermal imaging cameras. And back by popular demand is the MSA Block Party and G1 Readiness Race where participants will compete head-to-head to don, doff and interact with the XF1 helmet, ATHLETIX jacket and G1 SCBA. In addition to donating $50 per participant to the FCSN, MSA will also award the participant with the fastest time five G1 iTIC upgrade kits and choice of a Cairns leather or XF1 helmet.
Firefighter safety, however, extends beyond the use of products. It also encompasses tactical performance and fitness, cardiac health, mental readiness, and injury prevention. That’s the reason MSA has chosen to partner with O2X—the world’s leading provider of human performance training and education for first responders, military personnel, elite organizations, and other tactical athletes.
MSA’s mission has always been about protecting the health and safety of workers, and the products it develops address the protective equipment aspects of that mission. “But, our partnership with O2X is more about habits, practices and overall firefighter health, and what we, as a leading safety equipment manufacturer, can do to support the industry’s growing focus and awareness of this important issue,” adds D’Uva.
As part of this partnership, and in connection with FDIC, MSA will be granting 30 well-deserving firefighters with tactical athlete scholarships designed to educate firefighters on proper fitness, nutrition, and overall health and wellness practices. Winners of the scholarships will be announced live at the MSA booth at FDIC on Friday, April 27.
D’Uva says, “Firefighters put themselves in danger every day to keep our communities safe, and for MSA, protecting those that protect us is at the heart of everything we do. Our goal is to develop and provide these brave men and women with the most technologically advanced safety equipment available that helps protect them when their lives are on the line. Quite simply, nothing else matters. And, being at FDIC allows us to come face to face with those who put their trust in the MSA brand day in and day out.
“All of us at MSA have a true passion for what we do—and we love FDIC! From the camaraderie and the sharing of best practices and training techniques, to uncovering the latest in life-saving technology, we look forward to this show—and this opportunity—each year!
MSA is located at booth 2010.