Apparatus

Rodger L. Wagner Named Executive Vice-President at PIAA-USA

Portland, OR… PIAA – USA Corporation, a manufacturer of high quality auxiliary driving lights and fog lights, headlamp upgrade bulbs, accessory-lighting equipment, light-pods, silicone wiper blades and wheels for the automotive, motorsports, motorcycle, and ATV markets, has just named automotive industry sales and marketing veteran, Rodger L. Wagner, as its Executive Vice-President. 

The appointment was announced by Mr. Yoshitake Shimizu, President, PIAA-USA Corporation, who noted that Rodger Wagner is responsible for managing all corporate administrative duties and activities, as well as sales and marketing functions, including all marketing activities, inventory, warehousing, new product introductions, and more. In making the announcement, Mr. Shimizu noted, “Rodger has a very accomplished record in the automotive market, having served in a wide variety of executive capacities in management, sales, and marketing. 

In addition to successful tenures with several leading industry manufacturers, he also worked as an independent sales representative and ran his own rep sales organization. We are very excited to have his expertise and experience at PIAA, and look to him to expand our sales base and overall share of market. ” Mr. Shimizu also noted that Mr. Wagner has established many valuable contacts within the industry over the years, and that the company was looking forward to taking advantage of his excellent marketing talent to increase distribution and acquire many more new customers for PIAA-USA. 

Most recently, Mr. Wagner worked with Multi Parts Supply USA (MPS), a co-manufacturer of automotive parts for US aftermarket parts manufacturers and suppliers. He was Director of Korean Parts Sales since 2004. In 1997, Mr. Wagner joined KYB Corporation of America (later named KYB America LLC) and served as its Vice President of Sales and Marketing until 2004. During that time, he was instrumental in rebranding KYB Gas Shocks as s premium choice for both import and domestic vehicles and helped to dramatically increase both market share and penetration for the brand in the NAFTA region. 

Before KYB, Mr. Wagner was President of R.L. Wagner and Associates, an aftermarket rep organization. Prior to that, he held several senior management positions at Tenneco Automotive and The Robert Bosch Corporation. 

A veteran U.S. Marine, Rodger Wagner holds a BS Degree from West Liberty State University and has earned many automotive industry program certifications.