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PennWell Corp. Purchases Fire Apparatus Magazine

Issue 9 and Volume 15.

PennWell Corporation, the leader in providing information to the fire service and a diversified global media company based in Tulsa, Okla., acquired Fire Apparatus & Emergency Equipment magazine and the Web site FireMagazine.com in August. Financial terms of the sale were not disclosed.

Fire Apparatus & Emergency Equipment, founded in 1996 in Tunbridge, Vt., by C. Peter and Kathryn Jørgensen, is widely recognized as the leading source of information about Fire Apparatusrelated products. Published monthly for a North American readership of 35,000, the magazine caters to fire chiefs, purchasing and finance committees, trustees, commissioners and other fire professionals who buy trucks, tools, turnout gear and firefighting equipment. They read Fire Apparatus and the monthly Fire Apparatus eNewsletter for news and insight to make well-informed buying decisions.

PennWell is the owner of Fire Engineering magazine, published continuously since 1877 as the leading training magazine for the fire service, as well as the owner of the Fire Department Instructors Conference (FDIC), the oldest and largest firefighter training show in the world.

“PennWell is pleased to expand our fire portfolio with Fire Apparatus, an outstanding publication and Web site, which provides us a vertical extension focused on equipment and apparatus,” said PennWell President and Chief Executive Officer Robert F. Biolchini. “Kathryn Jorgensen and her late husband C. Peter Jørgensen built their company based on editorial excellence and a strong industry reputation. Fire Apparatus offers a perfect fit with PennWell as we celebrate our own centennial anniversary this year.”

Kathryn Jorgensen, who will assist with the transition, expressed confidence in PennWell as the best home for the future growth of the publication and Web site.

“My goal in selling Fire Apparatus was to find a publisher who would continue and strengthen the magazine that my husband founded,” she said. “I am very pleased that PennWell, which has an excellent reputation in the fire service and in providing information to multiple global markets, will do that.”

PennWell will manage the business from its headquarters in Tulsa under Lyle Hoyt, senior vice president responsible for PennWell’s dental and fire groups. Fire Apparatus Publisher and Sales Manager Bob Kelly and Editor-in- Chief Lyn Bixby will continue in those roles under PennWell.

PennWell’s other fire-related businesses include FireEngineering.com and Fire Engineering University.

PennWell’s FDIC, founded in 1928, is held annually for 26,000 attendees and 817 exhibitors occupying 352,000 net square feet at the Indianapolis Convention Center. PennWell is launching a new event, the TAK-Response Conference and Exhibition, held Sept. 14–16, 2010 in San Jose, Calif., to provide realtime, threat-based training for law enforcement, fire service, EMS/medical, emergency nursing, homeland security and other disaster professionals.

As part of its international expansion, PennWell will hold its first Fire Engineering India Conference & Exhibition in May 2011 in New Delhi, India.

PennWell’s dedication to the fire service led to the creation of the Fire Engineering Courage and Valor Foundation following the tragic terrorist attacks on New York City and Washington, D.C. on Sept. 11, 2001. This independent, taxfree foundation will exist in perpetuity to annually bestow the Courage and Valor medal and a cash award to the firefighter (or, if deceased, his family) who has most exemplified courage and valor in a fire rescue. Since 2002 the Courage and Valor award has been presented annually at FDIC in Indianapolis.

PennWell Corporation is a privately held and highly diversified business-tobusiness media and information company that provides quality content and integrated marketing solutions for the following industries in addition to fire and emergency services: oil and gas; electric power generation and delivery; hydropower; renewable energy; water and wastewater treatment; waste management; electronics; semiconductor manufacturing, optoelectronics, fiberoptics, nanotechnology, aerospace and avionics; LEDs and lighting; and dental.

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